Here’s How to Find the Most Exquisite Name for Your Beauty Business
“Why should I purchase this item from this store rather than the one next door?” is a question that crosses almost every prospective customer’s mind before they purchase a product.
Customers always look for a convincing reason to do business with a company. And one easy way to give them a reason to patronize your beauty business is to give it a memorable, intriguing, and exciting name.
Yes, picking a brilliant name is difficult, but fortunately, we’ll guide you on how to come up with a name for your beauty product or company that accurately captures its essence.
Let’s get started.
- Learn About Your Beauty Brand
Beyond your goods and services, your beauty brand’s identity is the most important part of your business since it influences how customers engage with your brand.
Therefore, the most significant factor to think about when naming your business is your brand, including how it ought to appear, what it should stand for, how it should sound, and what feelings it should trigger in customers.
Take the beauty business, Nivea, as an example. What do you think this name conveys without actually saying it? For us, It expresses a high-end, majestic, and fresh tone, which is very fitting for one of the top skincare beauty brands in the world.
It wouldn’t make any sense for another brand with a different brand personality to use a similar name since it wouldn’t accurately describe who they are, what they do, or how they want their consumers to perceive them.
- Start Brainstorming
This is where you can finally let your imagination run wild! If your beauty brand has a naming team, gather them in a place, provide some markers, a notepad, a whiteboard, and some snacks to keep them motivated, and have them start creating names that describe your brand personality and identity.
Remember that analyzing words you come up with when brainstorming could restrict your creativity; instead, concentrate your imagination on creating as many short and appealing cosmetics brand name ideas that convey your brand’s personality as much as possible.
The following naming resources would help you get started when brainstorming:
- Visual names, generally ones associated with colors,
- Beauty industry slangs
- Getting catchy company names for sale
At the conclusion of your brainstorming session, aim to record 200 actually workable names. It doesn’t matter if you believe that some of them aren’t adequate enough.
By doing this, you’ll have a good variety of options to consider when you go on to choose a few names that precisely capture the essence of your company.
It’s our hope that the name you choose from the few options you considered as your top pick is the exceptional company name you’ve been searching for! There are a few critical factors your perfect name must meet before we can get the celebrations going.
The simplest technique to discover whether the business name you’ve chosen is acceptable for your beauty venture is to validate it.
Feel free to investigate and authenticate your name by:
- Getting Reactions From Your Target Market: This is the most important test since it will tell you whether or not your core clients will be drawn to your firm by its name.
So, offer your audience your top names and ask them to vote for the one they like most. Friends, relatives, and even strangers can provide genuine feedback.
- Checking for Accessibility to its ‘.com’ Domain: Businesses with memorable beauty brand names cannot compete effectively in the industry unless they have a matching domain name and an excellent website. As a result, be sure that your proposed name has a ‘.com’ domain name and matching social media handles.
- Trademarking: Although you may dislike the procedure, trademarking your brand name with the USPTO will spare you a number of future headaches. That’s because the vast majority of ordinary words have already been granted trademark protection.
You should get assistance from a skilled trademark attorney because trademarking is a difficult and time-consuming procedure for new business owners.
Your brand name can give your beauty brand a winning advantage. And that’s because it’ll improve your brand’s performance, awareness, and sales, which it needs to triumph against its competitors.
To draw in new customers, you must choose a brand name that perfectly represents the essence of your business.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.